ABOUT ME
I'm Michael McMahon, an advertising strategist and content creator based in Philadelphia, currently at the S.I. Newhouse School of Public Communications at Syracuse University.
I specialize in brand strategy and digital marketing, from consumer research and campaign planning to social content that drives real engagement.
I believe good advertising isn't just about reach; it's about relevance, timing, and saying the right thing to the right person at the right moment. I start with the audience, their behaviors, motivations, and the moments they care about, then build campaigns that meet them there.
Whether developing a brand strategy or creating content for social platforms, I focus on work that's data-informed, creatively driven, and built to perform.
