"ROOTED IN PHILLY" SCROLL STORY
Concept: A direct continuation of the social media campaign, expanding the "Rooted In" visual language from a six-slide carousel into a full web scroll story. Each section: Sports, History, Culture, Food, and Philly gets its own moment while maintaining a consistent rhythm, keeping the reader engaged without feeling overwhelmed.
Design: Built at 1440px with two typefaces: Lalezar for bold section headers and Inter for body text, creating clear visual hierarchy throughout. Philly-rooted imagery, static infographics, and a consistent layout structure carry the social campaign's aesthetic into a longer format.
Interactions: Clickable section titles on the opening page for fast navigation, sticky section headers, a 1917 vs. 2017 Philly photo carousel in the History section, hover-reveal iconic food images in the Food section, and a footer with a clickable logo returning to the top.