"ROOTED IN PHILLY" CAROUSEL
Concept: A six-slide social campaign built not to sell Philadelphia, but to celebrate it. The "Rooted In" theme taps into the personal connection Philadelphians already have with their city: sports, history, culture, and food, making the content feel lived-in rather than promotional.
Design: A minimalist, consistent carousel using iconic Philly imagery : the Rocky Statue, City Hall, the LOVE sign, iconic foods, converted with an image trace tool to give each slide a painterly quality. Franklin Gothic Heavy headlines in multiple colors anchor each post, while supporting copy pulls real data and facts about the city. Gestalt principles of regularity and proximity were applied throughout to signal that all six posts belong to a single unified campaign.